As someone that has been selling on Amazon for some time now, I understand just how important it is to have a listing that converts. The title, bullet points, product images, the description – are all separate pieces of one whole. These pieces must tell a story about the product in such a way that it seduces the passing visitor into purchasing your product. These pieces must clearly convey why your product deserves to be picked over the thousands of others.

That being said, I see an infinite amount of product pages on Amazon that are just horrible. They clearly abuse keywords, also known as “keyword stuffing”, and they violate a ton of other Amazon FBA rules and policies. It’s really a matter of time before Amazon will take those listings down and get those sellers in trouble.

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